Gladly, the first one seem to be able to cure the other. The social media goes perfectly with wine and comes as a medium for our palates to express themselves. After all, wine is social; it makes you talk more than usual and rarely leads to consensuses. There’s a place for each of this spirit on the web, and others to gather them: just like in an animated wine bar or a humid cellar. Let the conversation buzz!
This is happening now! World Wide Wines are building up their drinking space on the net.
Gary Vaynerchuck (@Garyvee) had just published his book on the matter when I arrived at the EWBC (European Wine Bloggers' Conference) in Lisbon. Sponsored by so wine and Internet kings, the bloggers crowd that we were couldn’t find a better place to spend the weekend.
When Doug Cook (@ablegrape) started talking about ablegrape.com, everyone stopped sipping, paused and listened. Same silence when this was Philippe Hugon (@Vinternet) talking about Wine Everybody. Philippe is a French gentleman, ironic when I realised I had to go all the way to Lisbon to meet him! And then Addega, a very reach tool combining the search engine capacity and the social intelligence you need to be all set online while sipping the right glass of wine.
I was already on OpenWine Consortium - the Facebook of winos - and thought I had done all what I could. Not- After this time in Lisbon, the spectre of possibilities became infinite. AND… I had only freshly returned from the EWBC when Findawine.com released at a beautiful tasting with Franck Thomas in Paris where 5 wines where paired with 5 French cheeses. The English name shows all the ambition of this new powerful search engine for wine, French made, International to be.
THE FRENCH MASTERS
Philippe Hugon for Vinternet (Wine Everybody)
- Wine Everybody is a project led by Vinternet; a web agency specialized in the wine business in France since 1995. This is where you’ll find famous names but also a whole new generation of wine bloggers, twitters and members of social networks passionate and fascinating. It is incredibly useful to help you track all what is said on wine and the Internet!
- Findawine.com is the baby of the wine & Internet industry. This new search engine is probably the most complete and powerful tool for wine lovers. Just like Addega, it combines an impressive search capacity (1 496 211 wines) to the ability to interact with others users on their wine choices. More complete than any other tool, it also allows you to compare prices, millesimes, keep track of your cellar and match your favourite dishes with your best wines.
MORE EXPLAINED:
"When you've seen this shirt, you understand Rob McIntosh" A powerful marketing tool!
- First, if you are into wine, the first step is to make friends on Openwine consortium. It features the world's premier online wine business network, on a mission to improve the world of wine. The Facebook of wine thanks to geniuses like Rob McIntosh (@thirstforwine) and Ryan Opaz (@Caravino_Ryan)!
- Ablegrape.com is a wine search engine — not for comparison-shopping, but for learning and research. It aims to be the world's most comprehensive, up-to-date, and authoritative source for online wine information.
- Adegga is made to help you discover wine with the complexity out. You can relay on other people choices and organise your wine selection thanks to your personal list easily manageable. As in any social network, you can add friends that match your interests. Complete and easy to use!


















































